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Jul 21st, 2017 at 03:32 am
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Mattel's 1st quarter earnings dissapoint... - (Read 772 Times)
 
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GWHunter
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Post Icon Posted: Apr 20th, 2017 at 08:11 pm

Mattel reported their 1st quarter earnings today, and they were down $133 million in sales compared to last year. The biggest declines came in the Construction and Arts & Crafts category, which is mostly what they got from purchasing Mega. Seems that lack of new product and empty shelves that many have commented on is having an impact on their bottom line…


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dctiboy
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Post Icon Posted: Apr 21st, 2017 at 05:55 pm

What do you think this means for Mega?
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Post Icon Posted: Apr 21st, 2017 at 11:09 pm

I realize, that traditionally, this is not the time for new releases ((used to be July...back when), but my TRU & Walmart have very little and nothing very new. Not much new even on Amazon... hope it is just a dry spell and not the end of it..or some lines.
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Post Icon Posted: Apr 22nd, 2017 at 07:45 am

Mattel really doesn't seem to have embraced Mega since the acquisition, and I can't help wondering why. Also, IMO they're putting too many eggs in the TMNT basket, which isn't nearly the limitless cash cow that I think they want it to be.

Mega occupies less and less shelf space at all of the retailers near me, made worse by the fact that TRU splits Mega into at least three separate areas and combines it with other construction toys. LEGO, in contrast, commands a sprawling section all to itself.

Not sure what the solution is, since this has kind of been going on for decades, long before Mattel bought them...
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Post Icon Posted: Apr 22nd, 2017 at 09:35 pm

Smiley
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Post Icon Posted: Apr 22nd, 2017 at 10:34 pm

Apr 22nd, 2017 at 09:35 pm, ASparkes wrote:
Smiley
Yeah, Mega's really gotten the short end of the stick for as long as I can remember. Retail has always treated them like an afterthought, with Target being the worst offender.

It's almost like someone doesn't to give them a chance in the open market...
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Post Icon Posted: Apr 23rd, 2017 at 12:45 am

In my area (central Alabama) The Wal-Marts, Targets and Toys R Us stores have been very slow to get new Mega Construx product in. The two Toys R Us stores here still have Foxtrot blind bags. While driving down to the Gulf Coast for vacation I stopped at several Wal-Marts and a couple of Targets. the Mega section in most of the Wal-Marts was so small it almost didn't exist and the ones that did had several boxes of Challenger series blind bags and series one and two of the TMNT blind bags. It wasn't until I crossed the state line into Florida that I finally found a well picked over box of Warrior series blind bags.
If your big three brick and mortar stores aren't going to carry newer product then of course your sales are going to be down. However if the old product isn't moving why should the B&M stores order new product?
Did the B&M stores over order the earlier waves of product? Have these themes run their course and interest in them is falling off? Is it that middle class budgets have had to tighten up and toys aren't getting purchased as much? Are there just distribution issues for my area and new product just isn't getting shipped here or is held up in customs?
I don't know. I do know for me personally, as much as I want to support the Mega product, Ive had to cut back on my purchases and cut out Army Building completely due to budget issues.
Mega has been around for a long time but now they have Mattel quotas to meet. As I really love the new Mega Micro Action Figures and the customs I can make from them, I hope Mega stays in the game and doesn't go the way of Kre-O.
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Post Icon Posted: Apr 23rd, 2017 at 12:04 pm

Apr 22nd, 2017 at 09:35 pm, ASparkes wrote:
Smiley


As frustrating as it is for the fans, it must be really tough for former Mega employees to watch all that they worked so hard to build up over the years just dissolve in front of their eyes...
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Post Icon Posted: Apr 24th, 2017 at 01:06 pm

Disappointing, but when I look at the shelves in my neck of the woods, I'm not surprised. We just got the Jungle Paratroopers and that third drone set on shelves here. Destiny is very hit or miss, and HALO has a couple of the new sets but not much.

The local TRU has a bit more than the Wal-Marts and Targets over here, but hoooo boy they have jacked their prices up to an astronomical amount. Really, the only reason I have to purchase from them is the lines that could be unique to them now (generally the WWII sets).
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Post Icon Posted: Apr 24th, 2017 at 02:14 pm

Yeah, I'd like to see the actual data. But it seems to me that for there to be sales there has to be product.

I've seen plenty of American Girl stuff on shelves though. Some Power Rangers and Dinotrux here and there mixed with a little Destiny, but Halo, CoD, Monster High, and TMNT are all coming up a little thin.

I really do hope that CoD will pick up once this new WWII game hits, but at this rate, I'm not optimistic.

Meanwhile it gives my wallet a little space to breathe since it's just been getting pummeled by Cobi and Oxford recently. LEGO overplayed their hand with me and the small amount of their product I'm still buying these days is actually manageable :'D
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Post Icon Posted: Jun 21st, 2017 at 07:48 pm

Just stumbled across a site where former and current Mattel employees blow off steam about how toxic the corporate culture is at Mattel:

https://www.thelayoff.com/mattel?page=9

A few mentions of Mega, but most posts lament the decline of a once great toy company...very sad.
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